Here are the rules quoted from James Kennedy’s blog:
1. Your video should be 90 seconds or less. (Okay, okay: if it’s three minutes long but absolute genius, we’ll bend the rules for you. But let’s try to keep them short.)
2. Your video has to be about a Newbery award-winning (or Newbery honor-winning) book.
3. Your video must condense the plot of the book in 90 seconds or less. Again, exceptions will be made for something really ingeniously bonkers, but it has to be related to a Newbery winning book.
4. Upload your videos to YouTube or Vimeo or whatever and send me the link at kennedyjames [at] gmail [dot] com. Make the subject line be “90 SECOND NEWBERY” and please tell me your name, age, where you’re from, and whatever other comments you’d like to include, including whether you’d like me to link to your personal site. You can give an alias if you want; I understand privacy concerns.
5. Sending the link to me grants me (James Kennedy) the right to post it on my blog and to other websites where I sometimes post content (like Facebook, Twitter, etc.) and to share at public readings, school visits—and hopefully the “90-Second Newbery” Film Festival at the New York Public Library in the Fall of 2011.
6. Deadline is September 15, 2011.
Here’s his blog to see other information, and an example of a video for A WRINKLE IN TIME.